Why Us
Why Us
The placeholder text, beginning with the line “Lorem ipsum dolor sit amet, consectetur adipiscing elit”, looks like Latin because in its youth, centuries ago, it was Latin.
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The decade that brought us Star Trek and Doctor Who also resurrected Cicero—or at least what used to be Cicero—in an attempt to make the days before computerized design
Richard McClintock, a Latin scholar from Hampden-Sydney College, is credited with discovering the source behind the ubiquitous filler text. In seeing a sample of lorem ipsum, his interest was piqued by consectetur—a genuine, albeit rare, Latin word. Consulting a Latin dictionary led McClintock to a passage from De Finibus Bonorum et Malorum (“On the Extremes of Good and Evil”), a first-century B.C. text from the Roman philosopher Cicero.
It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across the lorem ipsum passage in a book of old metal type samples. So far he hasn’t relocated where he once saw the passage, but the popularity of Cicero in the 15th century supports the theory that the filler text has been used for centuries.
And anyways, as Cecil Adams reasoned, “[Do you really] think graphic arts supply houses were hiring classics scholars in the 1960s?” Perhaps. But it seems reasonable to imagine that there was a version in use far before the age of Letraset.
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The decade that brought us Star Trek and Doctor Who also resurrected Cicero—or at least what used to be Cicero—in an attempt to make the days before computerized design
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